福布斯排行榜范文第1篇
He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people. In those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful. But Mr Jobs was one of a handful of pioneers who saw what was coming. Crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.
Mr Jobs caught the computing bug while growing up in Silicon Valley. As a teenager in the late 1960s he cold-called his idol, Bill Hewlett, and talked his way into a summer job at Hewlett-Packard. But it was only after dropping out of college, travelling to India, becoming a Buddhist and experimenting with psychedelic drugs that Mr Jobs returned to California to co-found Apple, in his parents’ garage, on April
1 Fools’ Day 1976. “A lot of people in our industry haven’t had very diverse experiences,” he once said. “So they don’t have enough dots to connect, and they end up with very linear solutions.” Bill Gates, he suggested, would be “a broader guy if he had dropped acid once or gone off to an ashram when he was younger”.
Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of typography. But support for a variety of fonts was to prove a key feature of the Macintosh, the pioneering mouse-driven, graphical computer that Apple launched in 1984. With its windows, icons and menus, it was sold as “the computer for the rest of us”. Having made a fortune from Apple’s initial success, Mr Jobs expected to sell “zillions” of his new machines. But the Mac was not the mass-market success Mr Jobs had hoped for, and he was ousted from Apple by its board.
Yet this apparently disastrous turn of events turned out to be a blessing: “the best thing that could have ever happened to me”, Mr Jobs later called it. He co-founded a new firm, Pixar, which specialised in computer graphics, and NeXT, another computer-maker. His remarkable second act began in 1996 when Apple, having lost its way, acquired NeXT, and Mr Jobs returned to put its technology at the heart of a new range of Apple products. And the rest is history: Apple launched the iMac, the iPod, the iPhone and the iPad, and (briefly) became the world’s most valuable listed company. “I’m pretty sure none of this would have happened if I
2 hadn’t been fired from Apple,” Mr Jobs said in 2005. When his failing health forced him to step down as Apple’s boss in 2011, he was hailed as the greatest chief executive in history. Oh, and Pixar, his side project, produced a string of hugely successful animated movies.
In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple. Computing’s early years were dominated by technical types. But his emphasis on design and ease of use gave him the edge later on. Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, that can do almost anything. “Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.
His interdisciplinary approach was backed up by an obsessive attention to detail. A carpenter making a fine chest of drawers will not use plywood on the back, even though nobody will see it, he said, and he applied the same approach to his products. “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” He insisted that the first Macintosh should have no internal cooling fan, so that it would be silent—putting user needs above engineering convenience. He called an Apple engineer one weekend with an urgent request: the colour of one letter
3 of an on-screen logo on the iPhone was not quite the right shade of yellow. He often wrote or rewrote the text of Apple’s advertisements himself.
His on-stage persona as a Zen-like mystic notwithstanding, Mr Jobs was an autocratic manager with a fierce temper. But his egomania was largely justified. He eschewed market researchers and focus groups, preferring to trust his own instincts when evaluating potential new products. “A lot of times, people don’t know what they want until you show it to them,” he said. His judgment proved uncannily accurate: by the end of his career the hits far outweighed the misses. Mr Jobs was said by an engineer in the early years of Apple to emit a “reality distortion field”, such were his powers of persuasion. But in the end he changed reality, channelling the magic of computing into products that reshaped music, telecoms and media. The man who said in his youth that he wanted to “put a ding in the universe” did just that.
以下为中文评论全文：
到目前为止，世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。在每次苹果推出新产品之时，乔布斯总是会独自站在黑色的舞台上，向充满敬仰之情的观众展示出又一款“充满魔力”而又“不可思议”的创新电子产品来，他的发布方式充满了表演的天赋。计算机所做的无非是计算，但是经过他的解释和展示，高速的计算就“仿佛拥有了无限的魔力”。乔布斯终其一生都在将他的魔力包装到了设计精美、使用简便的产品当中去。
乔布斯早在20世纪70年代便已经看到了向普通大众出售计算机这块业务的潜力。在当年世界还在使用绿黑相间的屏幕、5寸软盘的时代，让电脑成为家家户户必备的设备似乎还是一个遥不可及的梦想。但是乔布斯是少数几位具有远见卓识的先驱之一。而更为重要的是，乔布斯拥有一个不寻常的本领，即他不仅会从工程开发人员的角度从内审视电脑，同时他还会从用户的角度来从外界观察人们对电脑的需求——他将这一本领归功于他自己任性的青年时代。
丰富的经历塑造了非凡的成就
乔布斯从小在硅谷长大，使得他从小便有机会耳濡目染到计算机的世界。在20世纪60年代末，他有幸认识了自己心目中的偶像比尔·休利特(Bill Hewlett)，并成功地为自己获得了到休利特创办的惠普做暑期兼职的机会。此后他在读了1年大学后辍学、前往印度、开始笃信佛教并尝试了迷幻药剂，最终他选择回到了加利福尼亚州并与好友联合创办了苹果。他的公司于1976年的愚人节当天在他的父母的车库里正式开张。他曾经表示：“很多在我们这个行业的人都没有过如此复杂的经历，因此他们没有足够的经验来推出非线性的解决方案。”他表示比尔·盖斯“如果在年轻的时候吸吸迷幻药或者经常去花天酒地一下的话，他的眼界肯定将会更加开阔。”
例如乔布斯从大学辍学并去参加了书法班，使得乔布斯对排版产生了浓厚的兴趣。但是他学习各种字体的目的却是使之成为麦金塔(Macintosh)系统的核心卖点，这款由苹果于1984年推出的电脑产品还具有开拓了鼠标驱动、图形优化的特性。其中的窗口、图标以及菜单等用户友好的界面和功能被外界视为一款“给大众使用的电脑”。乔布斯在通过苹果挖得了第一桶金子之后，便期望着通过未来新的机型获得“数以亿计”的收益。但是Mac并没有像乔布斯的想象那
5 样大获成功，而他自己也被苹果踢出了董事会。
然而塞翁失马焉知非福，乔布斯在多年以后谈到被踢出苹果董事会这件事情的时候表示，“这是我人生经历当中最令人高兴的一件事。”他在离开苹果后又联合创办了皮克斯动画公司(Pixar)，专攻电脑动画业务;并又创办了另外一家从事电脑产品生产的企业NeXT。他于苹果在1996年陷入困境的时候再度出山，在苹果收购了NeXT之后再度将自己的创意注入到了苹果的系列产品当中。之后的历史便成为了经典：苹果先后推出了iMac、iPod、iPhone以及iPad，并且很快便成为了全世界市值最高的企业之一。乔布斯在2005年表示：“我敢肯定，如果苹果当年没有开除我的话，这一切都不会发生。”直到他于2011年8月由于健康原因辞去CEO职务之前，他一直被外界视为最杰出的CEO。而皮克斯作为乔布斯的一个副业产品，也为大众带来了大量精彩的动画电影。
将技术与人性结合，追寻内心的直觉
回顾乔布斯的一生，乔布斯早在开发出第一款苹果电脑时便已经远远地走在了时代的前沿。早年的计算机技术主要是强调技术，而乔布斯则率先关注了设计以及使用的便捷性，这也为他在后来推出产品的特性奠定了基础。在他心目当中，电脑应该是一款优雅、简洁并且可以轻松方便地用来了解世界的时尚产品，而大众应该人手一份，同时可以用它来做任何事情。乔布斯在2010年1月发布iPad时，在演说收尾时指出：“单靠科技是远远不够的，必需要让科技与人文科学以及人性相结合，其成果必需能够让用户产生共鸣。”这段台词对于科技业的领袖来说十分不可思议，但是如果了解了乔布斯的背景的话，这也不难理解他为何会如此表述了。
他将自己把不同行业和学科集成的思维归功于自己关注细节。他表示，“为
6 了让自己能够睡个好觉，我必须确保所有产品的外观美学、设备质量都必须一丝不苟地完成。”他在开发第一台麦金塔电脑的时候曾经强烈要求电脑不能内置冷却扇，以确保电脑运行的时候能够足够安静——他将用户的需求凌驾于了工程设计之上。他还曾经命令一位苹果的工程师花一个周末的时间加班解决iPhone的屏幕上一个字母的颜色不显示精确的问题。同时他还会经常自己撰写或者修改苹果的广告文字。
福布斯排行榜范文第2篇
The following is the resignation letter from Steve Jobs to the Apple board:
CUPERTINO, Calif.–August 24, 2011–To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come. I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple. I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.
Steve
苹果CEO史蒂夫·乔布斯周三正式向苹果董事会提交辞职申请。他推荐公司COO蒂姆·库克接任。他在辞职信中表示，自己无法继续担任CEO，不过自己愿意担任公司董事长、董事或普通职员。以下为辞职信全文：
给苹果董事会和苹果公司：
我一直都说，如果有一天当我已不能再作为苹果首席执行官履行职责和满足人们对我的期望，我将首先告诉你们。不幸的是，这一天真的来了。
在此，我宣布辞去苹果首席执行官职务。如果董事会认为合适的话，我想担任董事长，或者董事甚至普通职员都可以。
至于我的继任者，我强烈建议实施我们已定的继任计划，并提名蒂姆·库克担任苹果CEO。
我认为，苹果最光明和最具创新力的日子还在后头。我期待着在新的岗位上看护苹果的成功并为此做出贡献。
福布斯排行榜范文第3篇
但是死亡是我们每个人共同的终点。从来没有人能够逃脱它。乔布斯演讲稿也应该如此。 因为死亡就是生命中最好的一个发明。它将旧的清除以便给新的让路。你们现在是新的, 但是从现在开始不久以后, 你们将会逐渐的变成旧的然后被清除。我很抱歉这很戏剧性, 但是这十分的真实。your time is limited, so don t waste it living someone else s life. don t be trapped by dogma - which is living with the results of other people s thinking. don t let the noise of other s opinions drown out your own inner voice. and most important, have the courage to follow your heart and intuition. they somehow already know what you truly want to bee. everything else is secondary.你们的时间很有限, 所以不要将他们浪费在重复其他人的生活上。
不要被教条束缚,那意味着你和其他人思考的结果一起生活。不要被其他人喧嚣的观点掩盖你真正的内心的声
音。还有最重要的是, 你要有勇气去听从你直觉和心灵的指示 它们在某种程度上知道你想要成为什么样子，所有其他的事情都是次要的。when i was young, there was an amazing publication called the whole earth catalog, which was one of the bibles of my generation. it was created by a fellow named stewart brand not far from here in menlo park, and he brought it to life with his poetic touch. this was in the late 1960 s, before personal puters and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. it was sort of like google in paperback form, 35 years before google came along: it was idealistic, and overflowing with neat tools and great notions.当我年轻的时候, 有一本叫做 整个地球的目录 振聋发聩的杂志，它是我们那一代人的圣经之一。
它是一个叫stewart brand的家伙在离这里不远的menlo park书写的, 他象诗一般神奇地将这本书带到了这个世
界。那是六十年代后期, 在个人电脑出现之前, 所以这本书全部是用打字机,、剪刀还有偏光镜制造的。有点像用软皮包装的google, 在google出现三十五年之前：这是理想主义的， 其中有许多灵巧的工具和伟大的想法。stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might findyourself hitchhiking on if you were so adventurous. beneath it were the words: stay hungry. stay foolish. it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for 和他的伙伴出版了几期的 整个地球的目录 ,当它完成了自己使命的时候, 他们做出了最后一期的
目录。
那是在七十年代的中期, 你们的时代。在最后一期的封底上是清晨乡村公路的照片，在照片之下有这样一段话：保持饥饿,保持愚蠢。 这是他们停止了发刊的告别语。 保持饥饿,保持愚蠢。 我总是希望自己能够那样,现在, 在你们即将毕业，开始新的旅程的时候, 我也希望你们能这样：stay hungry. stay foolish.保持饥饿，保持愚蠢。thank you all very much.非常感谢你们。第二篇：乔布斯演讲稿this program is brought to you by stanford on itunes u at stanford university, please visit us at jobsceo, apple and pixar animationthank m honored to be with you today for your mencement from one of the finest university in the to told, i never graduated from college, and this is the closest i ve ever gotten to a college , i want to tell you three stories from my life. that s it. no big deal. just three first story is about connecting the dots. i dropped out of
reed college after the first six months, but then stay around as a drop-in for another eighteen months also before i really quit. so why did i drop out? it started before i was born. my biological mother was a young unwed graduate student and she decided to put me up for adoption. she felt very strongly that i should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except when i popped out they decided at the last minute that they really wanted a girl. so my parents, who were on a waiting list got a call in the middle of the night asking, we ve got an unexpected baby boy. do you want him? they said, of course. my biological mother found out later that my mother had never graduated from college and my father had never graduated from high school. she refused to sign the final adoption papers. she only relented a few months later when
my parents promised that i would go to college. this was the start in my life. and seventeen years later, i did go to college, but i naively chose a college that was almost as expensive as stanford and all of my working-class parent s savings were being spent on my college tuition. after six months i couldn t see the value in it. i have no idea what i want to do with my life and no idea how college was going to help me figure it out. and here i was spending all of the money my parents had saved their entire life, so i decided to drop out and trust that it would all work out ok. it was pretty scary at the time, but looking back, it was one of the best decisions i ever made. the minute i dropped out i could stop taking the required classes that didn t interest me and begin dropping in on the ones that looked far more interesting. it wasn t all romantic, i didn t have a dorm room, so i slept on the floor in friends
rooms. i returned coke bottles for the five-cent deposits to buy food with and i would work the seven miles across the town every sunday night to get one good meal a week at the hare krishna temple. i loved it. and much of what i stumbled into by following my curiosity and intuition turned out to be priceless later on. let me give you one example. reed college at that time offered perhaps the best calligraphy instruction in the country. throughout the campus every poster every label on every drawer was beautiful hand i have dropped out and didn t have to take the normal classes. i decided to take a calligraphy class to learn how to do this. i learned about serif and san-serif typefaces about varying the amount of space between different letter binations, about what makes great typography was beautiful, historical, artistically subtle in a way that science can t capture, and i found
it fascinating. none of this had even a hope of any practical application in my life. but ten years later, when we were designing the first macintosh puter, it all came back to me, and we designed it all into the mac. it was the firstputer with beautiful typography. if i had never dropped in on that single course in college, the mac would have never had multiple typefaces or proportionally space fonts, and since windows copied the mac, it s likely that no personal puter would have i had never dropped out, i would never dropped in on that calligraphy class and personals puter might not have the wonderful typography that they do. of course, it was impossible to connect the dots looking forward when i was in college, but it was very very clear looking backwards 10 years later. again, you can t connect the dots looking forward, you can only connect them looking backwards. so you have to trust that the
dots will somehow connect in your future. you have to trust in something, you gut, destiny, life, karma, whatever, because believing that the dots will connect down the road, will give you the confidence to follow your heart, even when it leads you off the well worn path. and that would make all the second story is about love and loss. i was lucky, i found what i loved to do early in life, woz and i started apple in my parents garage when i was worked hard and in ten years, apple had grown from just the two of us in a garage in to a $2 billion pany with over 4000 employees. we just released our finest creation, he macintosh, a year earlier, and i d just turned thirty, and then i got fired. how can you get fired from a pany you started?well, as apple grew, we hired someone who i thought was very talented to run the pany with me, and for the first year or so, things went well. but when our visions of the
future began to diverge and eventually we had a falling out. when we did, our board of directors sided with him, and so at thirty, i was out, and very publicly out. what had been the focus of my entire adult life gone, and it was devastating. i really didn t know what to do for a few months, i felt that i had let the previous generation of entrepreneurs down, that i had dropped he baton as it was being passed to me. i met with david packard and bob noyce, and tried to apologize for screwing up so badly. i was a very public failure and i even thought about running away the valley. but something slowly began to dawn on me, i still loved what i did. the turn of events at apple had not changed that one bit, i d been rejected but i was still in love. and so i decided to start over. i didn t see that then , but it turned out that getting fired from apple was the best thing that could have ever happened to me. the happiness
of being successful was replaced by the lightness of being a beginner again, less sure about everything. it freed me to enter one of the most creative periods in my life. during the next five years, i started a pany named next, another pany named pixar, and fell in love with an amazing woman who would became my wife. pixar went on to create the world s first puter-aninated feature film toy story , and is now the most successful animation studio in the world. in a remarkable turn of events, apple bought next, and i returned to apple, and the technology we developed at next is at the heart of apple s current renaissance, and lorene and i have a wonderful family together. i am pretty sure none of this world have happened if i hadn t been fired from apple. it was awful-tasting medicine, but i guess the patient needed it. sometime life s going to hit you in the head with a brick, don t lose faith. i convinced that the
only thing that kept me going was that i loved what i did. you ve got to find what you love, and that is as true for work as it is for your lovers. your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. if you haven t found it yet, keep looking and don t settle. as with all matters of the heart, you ll know when you find it, and like any great relationship it just gets better and better as the years roll on. so keep looking, don t third story is about death. when i was seventeen, i read a quote that went something like ifyou live each day as if it was your last , someday you ll most certainly be right. it made an impression on me, and since then, for the past 33 years, i have looked in the mirror every morning and asked myself if today were the last day of my life, would i want to do what i am
about to do today? and whenever the answer has been no for too many days in a row, i know i need to change something. remembering that i ll be dead soon is the most important thing i ve ever encountered to help me make the big choices in life. because almost everything, all external expectation, all pride, all fear of embarrassment of failure, these things just fall away in the face of death, leaving only what is truly important. remembering what you are going to die is the best way i know to avoid the trap of thinking you have something to lose. you are already is no reason not to follow your heart. about a year ago, i was diagnosed with cancer, i had a scan at 7:30 in the morning, and it clearly shower a tumor my pancreas, i didn t even know what a pancreas was, the doctors told me this was almost certainly a type of cancer that is incurable, and that i should expect to live no longer than three
to six months. my doctor advised me to go home and get my affairs in order, which is doctors code for prepare to die . it means to try and tell your kids everything you thought you d have the next ten years to tell them in just a few months. it means to make sure that everything is buttoned up, so that it will be as easy as possible for your family. it means to say your goodbyes. i lived with that diagnosis all day. later that evening i had a biopsy, where they stuck on endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor. i was sedated, but my wife, who was there, told me that they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer, that is curable with surgery, i had the surgery and , thankfully , i am fine now. this was the closest i ve been to facing death, and i
hope it s the closest i get for a few more decades. having lived through it, i can now say this to you with a bit more certainly than when death was a useful but purely intellectual concept, no one wants to die, even people who want to go to heaven, don t want to die to get there, and yet, death is the destination we all share, no one has ever escaped it, and that is as it should be, because death is very likely the single best invention of life, it s life s change agent, it clear out the old and make way for the new. right now, the new is you. but someday, not too long from now, you will gradually bee the old, and be cleared away, sorry to be so dramatic, but it s quite true. your time is limited, so don t waste it living someone else s life. don t be trapped by dogma which is living with the results of other people s thinking. don t let the noise of others opinions drawn out your owner inner voice. and most important is
have the courage to follow your heart and intuition. they somehow already know what you truly want to bee, everything else is secondary. when i was young, there was amazing publication called the whole earth catalogue, which was one of the bibles of my generation. it was created by a fellow named stuart brand not far from here in menlo park, and he brought it to life with his poetic touch, this was in the late sixties, before personal puters and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras, it was sort of like google in paperback form, thirty-five years before google came along, it was idealistic, overflowing with neat tools and great motions, stuart and his team put out several issues of the whole earth catalogue, and then when it had run its course, they put out a final issue, it was the mid-seventies, and i was your age. on the back cover of their final issue, was a